The world of tea packaging design is always changing and it can be hard to keep up. Traditional designs from the Victorian era are now being replaced with solid colors and minimalist elements. This shift provides product managers with an opportunity to create new and innovative designs that will appeal to modern customers.
There are several aspects that make tea packaging design attractive, including the box it is shipped in, the stand-up pouches loose leaf tea is packaged in, and even the tea bags themselves.
Packaging might be an afterthought for some companies, but it can make yours stand out from any other product on market shelves. When it comes to tea, you’re competing with thousands of different items. Your tea has to look different in order to catch potential customers’ eyes. Even the classic tea brand Twinings knows the power of clever packaging design.
Design Your Brand Identity
Tea Packaging is not merely used for protection, but for the value of the tea. So always bring your brand identity, be it your logo, or slogan, to the package. According to the study, 90% of purchases are influenced by factors like color and shape of package. Your time investment in branding development can help your customer remember your tea. These visual assets include fonts, color, and other imagery that is applied in your tea packaging design. Keep in mind, always imagine your customer’s reactions when they see your packaging. Your brand identity will express your tea’s morals, taste, quality and even smell before customers even try it.
However, do avoid similarities compared to your competitors. Do your market research and avoid similar designs in tea packaging as this will confuse your customers.
Customize the Design
Your target audience is key when it comes to tea. After all, they are the ones consuming it! bitter If you can understand their needs, you can provide a product that they’ll love. Find out what kind of tea they like, what drives them to try new brands, and what kind of tea they think is missing from their life. You can do this by surveying them and digging deep into the psychographics of your buyer personas. Only then will you be able to craft a message and product that resonates with them.
Harney & Sons‘s tea comes in many forms such as loose tea in tins, sachets or tea bags contained in tins or bags, or individually wrapped tea bags. The tins vary greatly in shape and design as well. For example, some of our tins are black & gold while others are colorful HT tins. Octagon tins and round tins are also popular choices. Believe it or not, there are reasons for all of those choices and more.
Harney & Sons’s Winter White tea is in an updated tin color, while Earl Grey remains in classical black and gold. The company gave this new sub-brand the name HT Collection to help further distinguish and call attention to the finer teas.
You could also use different packaging designs to differentiate your products and even market them.
Make Your Value Be Seen
Your tea packaging design should also communicate what your company cares about: its values. If your business is one that prioritises conservation and sustainability, this should be reflected in your tea’s ingredients.
Juniper Ridge is a company that takes nature into account with both their design and their tea packaging material. The design includes plants and a lot of white space to give the illusion of parchment paper. The box itself is made of Sustainable Forestry Initiative (SFI) material, meaning that it won’t hurt the environment. Even the ink used is environmentally friendly. The wording on the package demonstrates Juniper Ridge’s commitment to sustainability. It points out that the packing materials are biodegradable and that they cultivate the ingredients in the tea responsibly to not harm the environment.
Make Your Budget Fair
The price of tea packaging can have a negative impact on your profitability. After all, it costs more to produce a tin can than a cardboard box.
However, if you want your item to compete in the tea market, you’ll need to spend more on design and materials. You don’t have to use the most expensive option, but put thought into even the details like cardboard thickness or how colors look on the packaging. If you lower your budget to non or do not care to share some budget for your packaging design, then you probably lose your competition at the very beginning.
Tell a Story
People love stories, and if you can put a story in your tea packaging, you have stood out.
Telling a story on your packaging doesn’t have to be hard. Keep your copy concise and focus on your primary victory.
Having a tagline on your product packaging is a great way to give your customers a quick overview of your company. You can even add QR codes and links that take the user to a more in-depth look at your company’s timeline. This is a great way to give your customers a deeper understanding of your brand and what you stand for.
Study Your Competition
Creating tea packaging that catches people’s attention and makes them want to try your product requires creativity, knowledge of your target audience, and attention to detail. Every element of the packaging, from the color scheme to the typeface, should be carefully chosen to appeal to your target market and convey the message you want to send about your brand.
It’s important to study your competition so you can better understand what makes your product unique. When you’re looking at other tea boxes, consider things like design and color. You want your box to stand out, but still be recognizable as a tea product. If you can find that balance, you’ll be more likely to grab attention and make sales.
As a tea brand, it’s important to get to know your customers and what they like. This is because their preferences may be different than those of other tea brands. By understanding your customer base, you can tailor your products and offerings to better suit their needs.
Designing a product is a bit like writing a book. You want to have a control group to make sure your work is up to par, and packaging is important to help it sell once it’s completed. You can’t just focus on one or the other – both elements are important in order to create a successful final product.
What are the different types of tea packaging?
Loose-leaf tea varieties come in all sorts of packaging, but the most popular is tin cans or jars. The leaves are preserved better in these, and they help keep moisture and contaminants out.
Pyramid and stringless tea bags need an extra layer of protection from contamination in the form of a foil pouch. This is because they are not as airtight as other types of tea bags.
Paper or Foil Pouch
Zip-top closure is key for these wrappings when it comes to loose-leaf, that way you know the product is secure from any exposure. Teabags can also be placed in these wrappings, but it’s not as crucial to make sure the zip-top is closed as tight.