When it comes to eCommerce, one of the more important things to think about is your packaging. You want to make sure that it’s discreet- meaning that no one can tell what’s inside just by looking at the outside. Why? First, you don’t want people to be able to tell what’s inside in case they’re nosy or in case the contents are sensitive information. Second, you don’t want people to be able to tell who the package is from so that they can’t return it if they’re not happy with it or so that they can’t figure out where it came from in case it gets lost. Discreet packaging is key for keeping your customers happy and safe.
When Discreet packaging is used?
Adult products
A lot of people might think that discreet packaging is mostly used for shipping adult products. And it’s true that many stores that sell adult toys, clothing, and other items benefit from using discreet packaging. But there are other industries and products that also need this type of packaging. For example, some companies that sell medical devices or supplies might use discreet packaging to protect the privacy of their patients.
Medicines
Many medical products are shipped in discreet packaging to help protect the privacy of those who use them. Products that help with incontinence, for example, are often shipped in unmarked packaging to keep the contents a secret. A company that sells products to fight snoring, sleep apnoea, or other conditions that may be embarrassing also use discreet packaging to help their customers maintain their privacy.
Politics
Politics can often be quite the headache. A lot of the times, political parties will send out support materials and propaganda to their members in packaging that’s difficult for others to identify. This concept helps to ensure that people who might have minority political views won’t be as easily ostracized or called out because of those views.
Expensive Products
Politics can often be quite the headache. A lot of the times, political parties will send out support materials and propaganda to their members in packaging that’s difficult for others to identify. This concept helps to ensure that people who might have minority political views won’t be as easily ostracized or called out because of those views.
Discreet Packaging in Daily Life
Usually, it’s faster if you use prepaid packaging because they are sent quicker compared to others. So this is an advantage for companies doing b2c (retailing companies)as shipping speed is a factor that affects customer satisfaction.
Many third-party logistics can fulfill orders using their own branded packaging, which can help to keep your company’s branding consistent.
Discreet packaging and the unboxing experience
The unboxing experience is something that’s very important for brands and consumers. It’s all about making sure that your product leaves a lasting impression from the moment it arrives. And that starts with having great packaging that really stands out and makes a statement. After all, the outside of your packaging is just half of what the customer will see.
Pacdora Online Editor is used to create the external look of your packaging.
Communicating your discreet packaging
Discreet packaging is an opportunity for ecommerce brands to show that they understand the delicate or even embarrassing issues that may lead someone to need their product. Customers appreciate being able to see all of a brand’s products that are packaged discreetly in one place, and this can also be a potential upsell or cross-sell opportunity. It’s important to have a page dedicated to communicating your brand’s definition of discreet packaging so that customers know what to expect.
Discreet Packaging Examples
Amoena
Amoena is a womenswear brand for breast cancer patients. It is understandable that such a diagnosis is hard on the patient and their family. Breast cancer patients that want to buy clothing want to do so in confidentiality, without anyone around them knowing what they may be going through.
As you can see in the statement above, orders have a return address that is vague and non-descript. The orders are sent in packaging that does not have the brand’s logo on it.
Dr Fox
It’s clearly stated on the website how customers can expect to receive their order in a mailing bag via Royal Mail. The return address is vaguely named, but it’s easy to see that the shipment is sent from a pharmacy.
Purely Diamonds
As a brand that specializes in selling precious gems via the direct-to-consumer model, Purely Diamonds knows that any products that are sent to the wrong address may not be returned. In order to combat this, they use a generic mailing bag, with the sender being labelled as ‘PD Ltd.’ By using a generic mailing bag, it makes it more difficult for customers to determine who the sender is, and therefore makes it more likely that the product will be returned if it’s sent to the wrong address.
Discreet international shipping
When you’re shipping products internationally, you have to take care of the packaging to make sure it will get through customs without any problems. The most important thing is the customs declaration, where you have to list everything that’s in the box and its value. You also need to include any special instructions from customs in your country and the recipient’s country. Sometimes customers will ask you to mark the order as a gift, which can help it get through customs more easily, but unfortunately, this isn’t possible for most brands because it’s against the law in most countries.
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