Why Packaging Matters: The Power of Packaging

Some brands miss out on the opportunity to elevate their product/brand value proposition by failing to integrate packaging and design strategies. Often, the product is designed first by a team that doesn’t think about how the packaging will influence potential customers. This can result in unattractive or even off-putting packaging that dissuades people from trying the product.

It’s no secret that first impressions are important, and nowhere is this more true than in the world of product packaging. Your packaging is often the first thing potential customers will see, so it’s important to make sure that it’s eye-catching and conveys the right message about your product. There are online designing tools out there like Pacdora helping improve packaging design. And here are statistics we summarised to show the importance of packaging.

72% of consumers say that product packaging design influences their purchase decisions

It’s important for brands to understand what makes consumers tick when it comes to buying decisions. A study by the American Marketing Association found that 72% of consumers say that product packaging design influences their purchase decisions. This means that product managers need to pay close attention to packaging design when developing and marketing new products. investing in high-quality packaging can help increase sales and attract new customers.

Product packaging design is key to attracting consumers because it’s often the first thing they see while shopping online or in brick-and-mortar stores. If a product’s retail packaging looks aesthetically pleasing and catches the eye, buyers will likely develop a positive perception of the brand.

30% of businesses report an increase in revenue after improving product packaging

This shows that investing in better packaging can be a great way to boost your bottom line. If you’re looking for ways to improve your product packaging, consider working with a professional design team. They can help you create packaging that is both eye-catching and functional.

While it may not be initially included in your marketing budget, investing in a new and customized packaging design may generate more profit than the initial cost. Out of the businesses that have refreshed their packaging, three out of ten observed a significant revenue increase.

An alluring product packaging design will make your product more eye-catching than your competitors and inspire trust in your potential buyers. This trust will then carry over to your brand’s other products. Furthermore, it reinforces your brand identity- something which has been known to result in an increase in revenue.

40% of consumers share photos of products they perceive to have unique and appealing packaging

The increasing popularity of social media has given people a platform to share and communicate new ideas. According to one study, approximately 40% of consumers share photos of products they perceive to have unique and appealing packaging. If enough people interact with and express positive sentiments about these posts, they can circulate widely and attract more buyers to your business.

The above data have clearly revealed the importance of packaging, yet why this has been the case for many years?

To understand this phenomenon, we must take a closer look. Packaging can influence purchasing behaviour at multiple levels. The more attractive a package is, the more it will be examined by consumers, and the more their choice will be narrowed down.

Read our article here: How to design an attractive packaging?

Packaging is key to promoting a product, influencing consumers’ buying behaviours, and ensuring the safety of the product. It communicates with customers, effectively telling them what the brand and company stands for. This is the power of effective packaging.

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