How your lip gloss packaging looks is just as important as the product inside because it’s a direct representation of your makeup brand. Your customers will be using it every day, so it needs to reflect your personality and brand to the fullest.
According to Statista, the global lip balm market is forecast to reach over 1 billion dollars in 2023. This represents a significant opportunity for businesses operating in this space. However, the first step many store owners usually ignore is the packaging as many think this is the easy and simple one and even outsource lip gloss packaging to reduce the cost.
This is wrong. Why? Because The packaging of cosmetics usually has a big influence on buyer behaviour – up to 80% in some cases! People often make purchasing decisions based on how products look, and this includes everything from the actual design of the packaging to the colours and fonts used. So if you want to make sure your cosmetic products are appealing to customers, it’s definitely worth putting some thought into the packaging!
That’s why today we brought up 10 great ideas to get you started on the right foot.
At Pacdora, we understand that beauty companies are always looking for new, innovative ways to package their products. That’s why we offer cosmetic box packaging dielines and mockups that you can design online. Our experts have come up with creative and innovative lip gloss packaging design ideas that are ideal for small makeup businesses. Smartly following any of these ideations will result in better sales of your lipsticks, lip balms, and lip glosses. So if you’re looking for ways to take your beauty business to the next level, look no further than Pacdora!
Exquisite Unboxing with Custom Boxes
If you’re in the cosmetics industry, you’re aware that competition is largely based on visual packaging. You need to find ways to make your product more visually appealing than your competitors in order to draw in customers and increase sales. One of the best ways to do this is by using custom boxes for your lip gloss packaging. This not only helps you stand out from the competition – who likely have generic-looking boxes – but also allows for improved branding and marketing efforts. Plus, when you purchase custom boxes wholesale, you save money in the long run!
For example, one way to make your brand stand out is to use recycled materials in the production process of your bespoke boxes. This way, you can design them with your brand colors and logos so they look exactly like you want them to. Not to mention, a good quality box is also an important aspect of keeping products safe during shipping. If you’re sending lip glosses through the mail or putting them in packages for customers who have ordered online, it’s essential that they arrive at their destination without being damaged.
Smooth & Glossy Pattern
Your lip gloss packaging doesn’t have to be limited to boring, standard boxes. A sleek and professional looking packaging will create an aesthetic that is pleasing to customers. A smooth package is much easier on the eyes than a rough one with lumps or bumps in the material. This may seem like a small thing, but it can make all the difference when it comes time for people who have purchased from you before—or those who are just looking for new brands—to decide whether or not they should buy again!
How do you make sure you’re providing the best possible lip gloss packaging? The key is in how you appeal to all of your customers’ senses: sight, touch, smell, taste, and sound. It’s not enough to have great packaging with an attractive design; this is even more important if you sell your lip glosses online. Potential customers can look at images of your product, but without being able to touch or hold it, they may not get an accurate sense of whether it will be worth their money. So having cute packaging helps here.
Box Printing Techniques
We’ve seen a recent trend in high-quality lip gloss packaging that uses modern artwork to feature abstract shapes, bright colors, and interesting textures. This is perfect for cosmetics companies because it mirrors other aspects of the brand and makes it more memorable to customers. Having skincare packaging that meets the quality and aesthetic of your product is key when selling cosmetics like lipgloss.
In today’s extremely competitive market, it is essential that your product stands out on the shelves amongst all of your competitors. One way to do this is by having brightly-colored and visually appealing packaging. This will make it much easier for customers to identify and remember your brand. Another way to make your product more memorable is by using modern artwork styles on your lip gloss packages. This will help you stand out from the crowd and give customers a reason to choose your product over others.
Bold Packaging Design in Black
Black retail boxes are perfect for your lip glosses because they are eye-catching and stunning. The black-colored retail boxes will be among the best small business packaging ideas. They give an attractive look to your products, which is perfect for all types of lip glosses and other beauty products. By using black boxes, you are sure to catch the attention of potential customers and boost sales.
Adding gold and white colors to your boxes can help your business stand out from the competition. Cosmetic businesses often use these colors because they ooze class, style, and elegance. They work well with all sorts of lip glosses, making it easy to find one that fits your budget and style.
Gold Foiling for Your Lip Gloss Packaging
There’s something about gold or silver foiled packaging when it comes to cosmetics that just feels luxurious and premium, like we’re treating ourselves to something special. That’s why we think gold or silver foiling is one of the best lip gloss packaging ideas for cosmetic businesses. Gold and silver foiling on your makeup products can help your business in a number of ways: First, it signals quality. Gold and silver foil printing on your custom cardboard boxes makes it clear that you care about quality and want your products to stand out from the crowd – using gold or silver foiling helps them do just that.
Second, it helps build your brand image and it definitely leaves an impression on your customers when they see your brand. Customers will associate the qualities of gold and silver foiling with your brand. Your brand will be associated with luxury, elegance, and quality—all things that are essential to building a great brand image. Third, it makes customers happy. Who doesn’t love opening a new product and seeing that elegant pop of gold or silver? Customers love unboxing products that feel like they come from a high-quality company—and gold and silver foiling helps you achieve that effect.
Lip Gloss Boxes with show Windows
If you want to show off your lip gloss in all its shiny glory, we recommend using a box with a window. The window allows the customer to see the color and sparkle of your product without having to open the box first. Plus, it’s a great way to draw attention to your brand if you have a colorful design or logo on your cosmetic boxes because it puts that front and center for all passersby to see.
Design Lip Gloss Boxes with Lids
If you’re looking for packaging that looks sleek and professional but is still functional, these boxes are a great option. They’re easy for customers to open and close, and they offer great protection for your product during shipping.
Packaging With Handles
The handle on top of the box makes it easy for customers to carry it around without having to touch any of the contents inside, which is perfect for when they’re giving it as a gift. Plus, our boxes are versatile and can hold anything from small items like lip gloss or nail polish, to larger items such as makeup kits or even eyelash containers.
Packaging Boxes with Inserters and dividers
One issue that is commonly seen with lip gloss packaging is that the product tends to move around a lot inside the box, which can be problematic if you’re trying to give them away as gifts or promotional items. However, using a custom box with dividers will ensure that each item has its own space and stays put while in transit. This way, you can avoid any issues with the product moving around and ruining the presentation of your gift.
Design a Dazzling Art Packaging
A good way to make your customers take notice of your lip gloss packaging is to use creative and funky text along with bold artwork patterns. We know that having a great product is essential, but packaging can be just as important. For example, companies like Aesop and Stila have used text and logos cleverly to design eye-catching boxes. These boxes not only look great but also help to make the products they contain more noticeable.