The Popularity of Unboxing Video: Future of eCommerce?

If you can think of a product, there’s probably an unboxing video for it floating around on the internet. From the mundane to the bizarre, unboxing videos are becoming more and more popular as people document the products they buy and share their thoughts on them with the world.

And for those who haven’t seen one yet, an unboxing video is simply a recording of the act of opening and removing a product from its packaging. Unboxing has become increasingly popular as it allows potential customers to get a better idea of what they’re buying, and also provides an opportunity for those who make the videos to add their commentary or overview.

But it’s very interesting and a bit weird if you think about it. You might ask why someone would like to watch another guy doing an unboxing video. what wrong? If you check the data, you would find over 30, 000 people want to watch “unboxing” videos on Youtube every day!

Guess What?

there are many videos having 10m+ views

And they vary in different languages, meaning even people who do not speak English, like people from South Korea, Japan, and more from non-English speaking nations, watch these unboxing videos.

What are the products in the video? Well, everything from fast fashion clothing to digital gadgets. Everything that has a box, has an unboxing video.

Just how popular are unboxing videos? Well, according to Google, the amount of time spent watching them on phones is the equivalent of watching the holiday classic “Love Actually” more than 20 million times. Clearly, there’s something about seeing somebody else open up a box and discover what’s inside that resonates with viewers. Maybe it’s the suspense of not knowing what’s going to be inside or the joy of seeing somebody else receive a present. Whatever the reason, it’s clear that unboxing videos aren’t going anywhere anytime soon.

Reasons of the Popularity of Unboxing Videos

Then Why they are so popular? What’s the reason behind these unboxing videos?

We can turn to look at Apple, one of the world best cellphone maker and innovative company. They even spent a lot of effort designing their packaging. Walter Isaacson who belongs to Apple product packaging department said that

Steve [Jobs] and I spent a lot of time on the packaging. I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theatre, it can create a story

Walter Isaacson

This may explain why unboxing videos are so popular.

And some say watching these videos has a therapeutic effect. You don’t feel that pressured. And it’s very comfy to watch, especially when you want to buy something. In addition, these packagings are like a playground or stage where all the products are considered as actors and actresses for you to watch and appreciate.

Such a delightful and pleasant feeling is what you get when you watch those unboxing videos. We may or may not have these boxes delivered to our doors and open them by ourselves. But watching those videos can in a way like we are doing it on our own, and these packagings belong to us, once.

That’s the magic of unboxing videos bring to us.

There’s just something about unboxing videos that make them so addictive. It’s the excitement of seeing something new for the first time. And of course, it’s the suspense of not knowing what’s going to be inside the box. They’re like a personal tour of the product before we decide to spend our hard-earned money on it. It’s a way to get a look at a commercial product without actually spending any money. Not to mention, it’s practical and user-friendly.

There’s no doctoring up the products in these videos. You see them being taken out of the box and used by a real person for the first time. You get an honest view of the product and can see if it looks like it was advertised. So the packaging is the first impression for you to judge the product. If it’s in good shape and looks good, you might have a good feeling in the very beginning. However, this won’t decide the quality of the product, it just leaves an impression. And this may affect your feeling about the product later on.

Check Pacdora online packaging design tool

Any potential customer can see what a product is like before it’s released by watching unboxing videos. These videos let viewers share in the initial excitement and anticipation for a product. Influencers for all types of industries often create in-depth, detailed unboxing videos. As a subscription box brand, you can tap into the reach of a relevant influencer to promote your product.

How to do good Packaging Design for Unboxing

The packaging of a product and the unboxing experience can be just as important as the product itself. Product managers have to take into account a lot of factors when it comes to packaging, such as the materials used, the size and shape of the packaging, and how easy it is to open. They also have to think about how the packaging will look when people actually open the box and pick the product out.

From Inside to Outside

Creating a well-branded box can help set your product apart from the competition. It’s not just about the outside of the box, but also what’s inside. Consider what your customer will see when they open the box – is it consistent with your brand image? Will it deliver a sense of class? These are important factors to consider when designing your packaging.

A design that shows you care about detail, either through a solid color or an intricate design, can go a long way in terms of showing your appreciation. And you don’t need an actual box to create an unboxing experience – a padded envelope, paper tube, or stand up pouch with a custom label can do the trick at a fraction of the cost.

Branded Packaging Tape

Your product packaging is an essential marketing tool. It’s one of the first things that potential customers will see, so you want to make sure it’s eye-catching and memorable. One way to do that is to use branded packing tape. This will help your product stand out from the competition and give your customers a positive impression of your brand.

Don’t Forget Packing Filler

package filler

Package filler is also an add-on when you think about great packaging for unboxing. What can be used as package filler? Some common options include shredded paper, air bags, or bubble wrap.

Why package filler then?

If you’re shipping products, you want to make sure they arrive safely. That’s where package filler comes in. Package filler helps to secure your products and prevent them from being damaged in transit. It’s a great way to protect your investment and ensure that your products arrive in perfect condition.

And it does more than protection. Package filler can also make a big difference in how your product is perceived by customers. By using package filler, you can make sure that your product looks more polished and high-end. This will help to increase sales and brand awareness. Just don’t forget about sustainability. For customers nowadays do not like non-eco-friendly businesses. So if you do use package filler while making your packaging design inside, remember to use recycled material.

However, package filler is not a must. And it no doubt would increase your cost in your packaging design. So it’s your call if you would like to use it. For most of cases, some high value products use this tactics and it stands out among other unboxing videos.

Make Your Product Show Directly

After designing your packaging for the unboxing part, do forget the last step: Your Product! The key is your product and all other stuff is just great to have. So when the box is opened, the stage is all your product. And he actually should come out directly, without any hiding or delay. If you have any other extras like gift cards or thank you cards, just put them beneath your product. In case they steal the thunder of the product. However, some may just do the opposite. They use many packaging like a nesting doll, hoping their customers to box one layer after another with expectations and surprises. This is not recommended as it’s a waste of material and gives too much expectation to the customers. Once they realize the product is not what they’ve been expecting, they feel rather disappointed and thus dissatisfied with the product. 

Extra Points

Extra Points for packaging design

Under the product, you can always give some extra surprise to your customers, like some free samples, or a nicely designed thank you card, or some discount code cards These may help get their attention and come to you again next time.

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