Sunglasses Packaging Ideas and Templates

Packaging for sunglasses can present a unique challenge. Their shape is often irregular, and they are sold at a wide range of price points. This means that a custom solution is often required. The same is true for other small retail items with irregular shapes, such as hair accessories, jewelry, gloves, scarves, socks, and more.

We called on the help of Pacdora’s packaging experts to put all the packaging solutions to the test. We tested pillow boxes, rigid boxes, and cardboard tubes.

Let’s say you’re trying to decide on the best packaging for your product. You want something that will stand out, but you’re not sure what direction to go in. Well, at Pacdora, we can help guide you through all of your options. We carry a variety of materials, finishes and other types of packaging, so you’re sure to find the perfect solution for your product. Not sure what kind of packaging to choose? Our pillow boxes are a great option for a unique and eye-catching look.

Pillow boxes

Pillow boxes are unique because of their gondola-like shape. This allows them to curve around sunglasses or other rounded retail items. Another great feature of pillow boxes is that they come in custom sizes. This means that you can make your pillow boxes fit your sunglasses perfectly. It’s pretty easy to fold one of these bad boys- just squeeze the seams until the box pops open, then fold in the bottom and top flaps. That’s all there is to it: pop and fold.

Materials of Pillow Boxes

The great thing about pillow boxes is that they can be made from a variety of materials, but light cardstock is usually the best option. It’s easy to work with and can be customized to fit your product perfectly. Plus, white cardstock is perfect for full-colour branding. If you’re looking for an affordable packaging solution for sunglasses and other items in the low to the mid-price range, cardstock is a great option.

Your pillow boxes can be customized to match your brand’s look and feel, as well as your product’s place in the market. You can choose from a variety of finishes, including matt, gloss, or soft-touch. You can also add extra features like hot stamping or embossing/debossing. Keep in mind that each additional finish will raise the unit costs. So, spending more money on hot stamping may be excessive for a pair of children’s sunglasses, underwear or socks.

Design your pillow boxes and preview them in 3D effects.

Pillow Boxes Printing

Printing options have come a long way in recent years, and now you can get your boxes custom printed regardless of your product’s price point. Digital printing is an extremely flexible method that provides top quality results with a quick turnaround.

For bigger projects that require more prints, offset printing is the most affordable option that will still give you high-quality results. You can print on every inch of the surface (even inside) in vivid CMYK or Pantone colors.

Pillow Box Sustainability

Asking your packaging supplier key questions about eco-friendly options available is a great way to begin investigating more sustainable methods for your brand. It’s important to consider all of the factors that go into your product’s packaging, from the materials to the printing and manufacturing process. By working with a local supplier, you can also help to minimize the carbon footprint generated from transportation.

Why use pillow boxes?

As product boxes go, pillow boxes have become increasingly popular among fashion and apparel brands over the years. They work great as in-store displays, and for e-commerce brands they can add a little extra excitement to the unboxing experience.

Pillow boxes make great containers for jewelry, like necklaces, earrings, bracelets, and rings. They’re also frequently seen at private events and conferences. A lot of party and event planners use them as invitation boxes or to present corporate and guest gifts.

Other ideas for sunglasses packaging

Other ideas for sunglasses packaging

There are a few other types of boxes that could work well as sunglasses packaging or general retail packaging. Product boxes with lids, magnetic boxes and paper cans are all options to consider. Each has its own benefits that might make it a good fit for your specific needs.

Cardstock product boxes and rigid boxes

These are your classic product boxes with lids. The lid provides a level of class and curiosity to the unboxing experience which engages the customer right away. After spotting your display box in-store or removing the shipping packaging at home, the customer’s first question will be what’s inside? By popping the lid, the customer’s excitement is transferred to your sunglasses, jewellery, watch, tie or whatever product you packed inside. It’s like a bit of Christmas magic wrapped up in branding!

Boxes with magnetic enclosures create a feeling of anticipation. They are also more fun to open because they make a sound. This extra sensory input makes them more special and memorable.


When you’re choosing between different types of packaging for your sunglasses, you’ll want to consider your branding and budget. Cardstock is usually more affordable and works well for low- to mid-priced items, while solid board is more expensive but better for luxury goods. You can also add inserts or partitions to secure your sunglasses and other items.

For the cardstock product boxes, you’ll be limited to cardboard inserts. However, for the rigid boxes, you can add custom foam partitions – even with a velvet coating if you desire. This way, you can keep your products safe and secure while still showing off your unique style.



Your printing options are determined by the material you select and order quantities. Your cardstock boxes can be printed with high quality digital or offset printing. With both methods, you can usually print inside and outside your boxes. Offset printing is also usually used for rigid boxes. The method is different, where designs are printed on a paper sheet and applied to a heavier core stock.


Eco-friendly boxes have a lot in common with pillow boxes. The main difference is that you need to be careful about the materials you use to make them. Certain foils, fillers, and PP foam inserts can make it difficult to recycle or compost the box.

Cardboard tubes

Cardboard tubes have been a popular packaging solution among sunglasses brands for a long time. Their shape is perfect for sunglasses, socks and other fashion accessories. They’re a fun form of packaging and make your product stand out in store.

Again, it all comes down to your branding. If you’re selling sport sunglasses or lower to mid priced items, then PPC ads may be perfect for you. However, if you’re selling a luxury item like a pair of Gucci sunglasses, PPC ads may not be the best option.



Cardboard tubes are made of several layers; a cardboard core provides strength and structure to theTube. It is spirally glued and shaped before being wrapped with label paper. Pacdora’s paper cans are given an extra coating to make your colours pop. The lids can be made out of metal, plastic or paper, depending on the look you’re after.


The printing process for sunglasses is a lot like the process for making rigid boxes. The outer label paper is where all the printing and colouring takes place. The size of your order will determine the printing method. Digital printing is used for small orders and high-volume offset printing is used for larger orders.


The sustainability rating of your cardboard tubes will come down to the type of lid you choose and the finishes you select. If you want your cardboard tubes to be recyclable and biodegradable, then choosing a paper lid over a plastic one is a better option. But another great thing about cardboard tubes is that they can be easily reused for several other purposes.

Best Packaging for Sunglasses?

There are several factors that you need to consider when choosing the right packaging for your product. These can include your budget, your storage facilities, and the assembly process. Some shapes may be easier to store and ship, but you also need to keep in mind the overall value for money. In the end, the best option may be the Pillow Box.

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