Product packaging is important for a variety of reasons. It can help protect and preserve your product, while also branding your company and connecting with customers. Your packaging choices can make a big difference in whether or not customers purchase your product. In fact, 72% of American consumers say that they are influenced by product packaging when making purchasing decisions.
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In the United States, a 2021 survey revealed that packaging sustainability is an essential aspect influencing consumers’ online brand choices. At least four out of ten online shoppers surveyed said sustainable packaging made them want to shop from brands online. Getting free samples, in turn, was appreciated by 34 percent of respondents, while another five percent liked to receive personal notes in the package.
If you want your product packaging to be on-trend, you need to know what the top design trends are. Here are the 2022 packaging design trends that experts are loving right now, from gradients and eccentric typography to pack-vertising and sustainable packaging.
Handmade Packaging Design
As organic design continues to grow in popularity, we’re seeing more and more packaging designers opt for a handmade, handcrafted look.
“One trend I’m seeing a lot of is the ‘handcrafted’ look,” says James Tait, Print Production Manager at The Sticker Company. “More and more people are asking for brown or craft paper with plain white or black printing.”
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Minimalism Packaging
When you open up your packaging and see a beautiful and well-crafted interior, you know that the designer put a lot of thought into it. This is especially true for minimalistic packaging, where the focus is on the contents rather than the exterior. By paying attention to both the inside and the outside of your packaging, you can create a unique and memorable experience for your customers. And you should put simplicity outside but maintain all the functionality inside.
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Gradients
Gradients are trendy in design right now, appearing in social media and web design to branding and product packaging. They’re a way to add color and texture to a simple design, for those seeking a cool, creative aesthetic.
“I like the gradient trend in product packaging,” says Kristy. “Gradients give any design a cool, trendy vibe. Pair it with a matte finish, and you’re set!”
Textured Packaging
As a business owner, you might not think about how important touch is when it comes to your product packaging. However, the sensation someone feels when they touch your product packaging is just as important as what they see.
For example, when you touch a luxury product’s box, you can feel the elegant smoothness and the supreme quality of the product, even if it’s your first time encountering it. Sometimes, you don’t get it directly; it’s our subconscious that works that time.
Solutions that focus on textured packaging can encourage the sensation of touch, which is often associated with positive emotions. This type of packaging can also help to increase the product’s hardship tale, making it more relatable to consumers. By focusing on these two elements, packaging designers can create solutions that better connect with consumers on an emotional level.
Sustainable Packaging
As the industry rapidly changes to favor brands with sustainability, ethical and compostable packaging is one of the many things you can do to show you’re serious about your sustainable positioning.
Off-white, recycled textured materials provide a beautiful backdrop for printed ink and creates a delicate distortion of color.
The United Kingdom’s shoppers are some of the most conscientious in the world when it comes to sustainability. In a survey taken in 2022, 80% of respondents said they preferred environmentally-friendly packaging materials. This number is only growing as we become more aware of the effect our purchasing decisions have on the environment. The survey also showed that 80 percent of shoppers believed that online shipments contained unneeded amounts of packaging. This is likely due to the increase in e-commerce and the resulting increase in packaging waste.
Eccentric Typography Packaging
The right font is key to any great product design. By choosing a font that reflects your brand personality, you can communicate your brand message in just a few words.
Typography is an interesting way to add unique pizzazz to any product design. By thoughtfully selecting fonts and colors that either complement or contrast with the background, you can really make your product design pop.
Y2K Packaging
The Y2K aesthetic was a major style between the mid-’90s and early 2000s. People were obsessed with technology and the millennium, characterized by a ’90s take on cyberpunk.
The Y2K trend is making a comeback and it is fascinating to see how it has been received by the fashion and design world. Many people see it as a charming blip, but it is clear that the early millennium trend is back with a vengeance. It will be interesting to see how this trend develops over the next few years.
The beauty of the Y2K resurgence is the charming irony where in the early millennium we were obsessed with futurism, now this old view of futurism is nostalgic, in a similar vein to retro-futurism. Vibrant colors, such as pale blues, silvers, white and pale neons, set the backdrop, whilst geometric shapes add a dynamic edge.
Personalized Packaging
In a world with an ever-growing number of brands and businesses, many of which are selling similar products, consumers have become increasingly selective about what they choose to purchase. To stand out from the competition, businesses have turned to personalization as a marketing method. Personalization is a way of tailoring content to appeal to an individual, and it can be used in many different areas, from social media and email to display advertising. Now, personalization is also being incorporated into product packaging.
Wraps Up For 2022 Packaging Design Trends
If there’s one thing we can learn about 2022’s packaging design trends, it’s that consumers are looking for serene colorways, charming characters and nostalgia. If your product is in need of a refresh or if you’re planning on releasing a brand new product, check out our amazing list of designers ready to repackage your product.