Chocolate bar box packaging is one of the most important aspects of the chocolate industry. It is responsible for protecting the chocolate bars from damage and keeping them fresh.
You can design your ideal packaging here online: Pacdora
Creating a new packaging design for chocolates can be a tricky process. First, you need to decide what type of chocolate you want to package. Do you want to package milk chocolate, dark chocolate, or white chocolate? Once you’ve decided on the type of chocolate, you need to choose a packaging material. Will you use plastic, paper, or foil? After you’ve chosen the material, you need to choose a design that will appeal to your target audience. What colors will you use? What type of design will you use? Will you use a traditional design or a modern design? Once you’ve decided on the design, you need to choose a packaging company that can produce your packaging to your specifications.
And today in this article, we’ll summarize all the processes a packaging designer needs to do and provide some tips on how to design your beautiful chocolate box packaging.
Do your Market research
As a packaging or chocolate box designer, your top priority should be to understand your target market. By understanding your market, you will be able to learn about your competitors and what they are offering. This way, you can design a product that stands out from the rest. For example, if your chocolate comes in three main flavors – milk chocolate, dark chocolate, and white chocolate – then you’ll want to research the market to see what other similar products are available.
You might find the chocolate packaging in the UK and the US might be different, and that’s because their chocolates are made with different ingredients.
To qualify as chocolate in the United Kingdom, a bar must include at least 20% cocoa solids, but in the United States, only 10% is required. This is mostly to blame for the varied opinions on flavor. Many other European countries like a higher percentage of cocoa solids in their chocolate.
In the United States, you may get chocolate candies that don’t even have cocoa solids, including candy melts and candy melts alternatives.
But to get an idea of the competition, let’s assume our chocolates are going to be sold in America. To start, let’s look at some of the top brands for milk chocolate. A few examples include KitKat, Godiva
After collecting the necessary information, do a packaging analysis on these chocolate boxes. Try to match the colors, typography, and even texts of the chocolates you are trying to package. What materials and elements are used in their packaging and design? And then think about how you can incorporate your own chocolate brand into the packaging to make it unique.
You can design your ideal packaging here online: Pacdora
Choose Chocolate Packaging Material
When it comes to choosing packaging material for your chocolates, some people might prefer a stand up pouch while others may go for a tuck-end box. Many also love the idea of using a chocolate packaging jar or can. However, no matter what kind of packaging material you choose for your chocolates, the key is to make sure it’s eco-friendly. This is because more and more customers are paying attention to green packaging and it’s something that will set your product apart from others on the shelves.
You can design your ideal packaging here online: Pacdora
And don’t forget the chocolate wrappers.
Chocolate wrappers are often overlooked as simply a paper or foil packaging material. But there’s actually a lot more to them than meets the eye. For starters, chocolate wrappers must be able to withstand high temperatures during the chocolate-making process. They also need to be moisture-resistant to keep the chocolate inside fresh and delicious.
But the real challenge for chocolate wrappers is making sure that the chocolate itself doesn’t stick to the wrapper. This can be a difficult balance to strike, as the wrapper needs to be just the right size and shape to fit snugly around the chocolate without being too tight.
All of these factors make chocolate wrappers a critical part of the chocolate-making process. Without them, we wouldn’t be able to enjoy our favorite chocolatey treats!
Start Your Design
You can design your ideal packaging here online: Pacdora
After studying your competitors in the market, you might have some rough ideas about what kind of feeling you want to convey through your chocolate packaging, and how the targeted audience would react when they see such chocolate boxes or bars. If not, then there’s something wrong.
Brand Color
Before finding your brand color for your chocolate packaging, consider who your target audience is. If most of your customers are female, then you’ll probably want to use a bright color like red, pink, or purple. But if your target audience is male, then you might use brown like the chocolate brands we listed above. The colors you choose for your packaging should be based on the demographics of your target audience.
Packaging and advertising in the United States nowadays often feature women or girls in skimpy outfits in quest of chocolate, reinforcing the cultural norm that chocolate is associated with sexual desire.
Typography
You can design your ideal packaging here online: Pacdora
As stated in the book “Getting it Right with Type: The Dos and Don’ts of Typography” (2006), “…typography is first and foremost about the delivery of information.” Not only does it aid in communication, but it also makes the written word more visually appealing, making it a very adaptable design element.
As any chocoholic knows, the packaging of their beloved sweet treat is almost as important as the chocolate itself. And with so many delicious options to choose from, good packaging can be the difference between a sale and a missed opportunity.
That’s why savvy chocolate brands are turning to high-end typography to make their products stand out on store shelves. By using unique fonts and carefully considered layout, they are able to create a visual identity that speaks to the quality of their product.
And it’s not just the big brands that are taking advantage of this trend. More and more small-batch chocolatiers are using beautiful packaging to set themselves apart in a crowded marketplace.
This is most noticeable on compact packaging, such as that found on candy bars. The product name is cheerfully screamed by the font of these goods, much to how street sellers advertise their wares.
Printing Chocolate Packaging Out
You can design your ideal packaging here online: Pacdora
The use of high-quality paper and printing techniques is essential in creating an luxurious feel to the packaging. A heavy, matte paper stock gives the chocolate a more sophisticated look, while a light, glossy paper can make the chocolate appear more fun and approachable.
The use of foil stamping and embossing can also add to the luxurious feel of the packaging. Foil stamping is a printing technique that uses heat and pressure to apply metallic foil to the paper surface. This creates a shiny, reflective finish that adds a touch of luxury. Embossing is a printing technique that uses raised printing to create a 3-dimensional effect. This can be used to create patterns or logos that stand out from the surface of the paper.
Both of these printing techniques can be used to create a unique and luxurious look for your chocolate packaging. By combining high-quality paper with foil stamping or embossing, you can create a chocolate packaging design that is sure to impress your customers.