The renowned homestyle cookies from Archway, Ashland, Ohio, a member of the Snyder’s-Lance family of companies, are getting a makeover. Improved product quality, modern packaging, and new cookie categories have all been announced as ways to make it easier for customers to locate their favorite Archway cookies on the cookie aisle.
An change that has been much requested by customers is the increased thickness of several of Archway’s best-selling soft cookies. The outcome is a thicker, richer, and moister cookie—the type that has made Archway a staple of American families’ traditions for more than 75 years.
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According to Julie Balzer, brand manager for Archway, “raising the bar again, customers notably favored the new, thicker versions of our biggest sellers like Oatmeal and Oatmeal Raisin.” “Conversations we’ve had with our fans have inspired many of these improvements, and we’re delighted to re-launch the brand with a fresh appearance and enhanced quality that we know consumers enjoy.”
Archway’s assortment of more than 20 different types of homestyle cookies has been divided into four different categories as part of the brand’s package redesign:
The 12 different soft and crispy traditional recipes offered by Archway include the Oatmeal Raisin, Frosty Lemon, Gingersnap, and Windmill cookies.
Chocolate lovers should try one of Archway’s four chocolate cookie kinds, which include Dutch Cocoa, Rocky Road, and the brand-new Chocolate Chip, which will be available in March.
Family-friendly: The original and Iced Circus Animal cookies are among the delightful and whimsical cookies offered by Archway.
Specialties: The premium and distinctive cookie selections from Archway, include Wedding Cake, Cashew Nougat, and the upcoming Chocolate Chip Bites in March.