The holiday season is a great time of year for small business owners to take their gift-wrapping game up a notch. Instead of just using pretty paper, consider ways to make your packaging more festive and reflective of your brand. This can be a great way to build customer loyalty, especially if 2022 is your business’ first holiday season.
There’s no shame in admit it: we all want our products to look good on the shelves, no matter where those shelves might be. And during the holidays, it’s all about making sure your products are wrapped up tight (literally) with some festive holiday packaging. If you’re not sure where to start, never fear! We’ve got some great ideas to get your product packaging looking merry and bright in no time.
Use creative and festive packaging.
When it comes to packaging, think outside the box this holiday season! Get creative and festive with your packaging to really make your products stand out. Use bright colors, fun patterns, and unique shapes to really capture attention.
When you’re sending out a package, it’s important to take into account the little details. You want to ensure that the recipient of your package feels appreciated and special so they’ll want to do business with you again. Think about including a handwritten note, a personal gift for them, a bow on the package, or even some other small unexpected gifts that make it clear that you’re thinking about them. The more personalized the package is, the more likely you’ll receive excellent feedback. put some extra thought into your packaging this holiday season and you’re sure to make a lasting impression.
Use colorful ribbon, twine, and other trimmings to add a festive touch to your packages. Make a simple paper bag look special by embossing it with a holiday design. You can always design your free packaging at Pacdora with 3D ultra realistic design.
Make personalized packaging
Personalized packaging is a great way to make your product stand out from the rest. By adding your company name, logo, or other personalization, you can make your packaging more eye-catching and memorable. Personalized packaging can also help you build brand recognition and loyalty.
There are many ways to make personalized packaging, but the most important thing is to make sure that the packaging reflects the brand and the products that are being sold. The packaging should be eye-catching and memorable, so that customers will remember the products and the brand.
One way to make personalized packaging is to use unique shapes and sizes for the boxes or bags that the products are sold in. There are an endless amount of unique shapes and sizes for the boxes or bags that you can use. It all depends on what you are trying to pack and what your budget is. You can find boxes and bags in all sorts of shapes and sizes at your local store, or you can even order custom-made boxes and bags online. If you are looking for something truly unique, you can even create your own shapes and sizes using duct tape, cardboard, and other materials. The sky is the limit when it comes to the possibilities for unique shapes and sizes for your boxes or bags.
Another way to make personalized packaging is to use custom labels and tags. This is a great way to add a personal touch to the packaging, and it also makes it easy to identify the products inside. Custom labels and tags can be made to match the colors and designs of the packaging, or they can be made to stand out from the rest of the packaging.
Study Other Christmas cases
A great way to add some extra flair to your Christmas packaging design is to take inspiration from companies like Starbucks who change up their cups for the holiday season. Each year, Starbucks releases a new and unique design for their Christmas cups which really adds some pizazz to the standard coffee cup. Plus, since they’ve been doing this for so many years, the cups have become collectible items in and of themselves!
While the “how cool is that” factor is always important, there’s also a business-driven decision to be made here. This small change drives up sales during the season by getting people into the Christmas spirit. Cheers to Starbucks for their Pumpkin Spice Lattes and Peppermint Mochas! The Christmas season is the most important sales season of the year, so preparation is key.
Use Printed Boxes in a smart way
There are lots of different types of boxes out there, but if you’re looking for something sustainable and eco-friendly, cardboard is the way to go. Cardboard boxes come in all sorts of sizes, materials, and styles, and can be used for a variety of purposes. There are two main types of cardboard boxes: thinner-walled product boxes, which are often used on retail store shelves, and thicker-walled mailer boxes, which are commonly used in e-commerce.
Let’s go in depth by looking at a few examples.
John Masters Organics’ fully customised product box is a great way to show off your holiday spirit. For the holiday period, the company decided to change the regular product packaging to a more Christmas-themed design. This way, their customers can get into the holiday mood, too!
Retailers who sell their products in brick-and-mortar stores tend to prefer this type of packaging option. Holiday packaging becomes hot-selling during the season, and these products are perceived as being “perfect for the occasion”, even if they are regular products that are just packed in themed packaging. This infographic from Marketo explains the retail point of view pretty well too. The right packaging helps to speed up your logistics, and reduce the number of faulty deliveries, and also relates to the positive feelings of buyers.
Every year during the holiday season, there’s always an uptick in impulse sales. A lot of that has to do with how products are packaged during this time of year. Seasonal packaging puts shoppers in the holiday spirit, which in turn makes them more likely to purchase items they normally wouldn’t.
Give an extra offer
Thanking your customers is a great way to show how much you appreciate their business. A thank-you offer – like 10% off their next purchase or free shipping – can go a long way in making your customers feel special and encourage them to come back for more. Print the offer on a business card and add it to your gift wrapping routine – staple it to a paper bag or attach it to their receipt when they checkout.
No matter what business you’re in, it’s always important to give your customers that little something extra. Whether it’s a market stall or a brick-and-mortar store, go the extra mile for the people who shop with you. After they purchase an item, surprise them by adding something special to their shopping bag. This could be a sample of a new product, insider information about upcoming products or sales, some fun sticker singles, or a bonus gift for a high-value purchase. For example, if your customer purchased a pet portrait, include a dog treat or collar charm. Or if someone bought a bar of lavender soap, throw in a bonus lip balm in the same scent. This level of detail will go a long way in making a lasting impression.
Choose Minimalism Packaging
This holiday season, minimalism is the way to go. Many brands will be opting for classic Christmas patterns and images, so why not set yourself apart with a minimalist design featuring elegant fonts and prints? Minimalism is a necessity for many brands this holiday season, so don’t be afraid to embrace it!
The holiday season is always a busy time for both consumers and businesses. Consumers are looking for the perfect gift, and brands are competing for attention. Minimalist designs can help brands stand out from the competition and provide a breath of fresh air for busy shoppers.