5 Best Packaging Design Ideas in 2023

Innovative and creative packaging design will continue to be in high demand in 2023. As more and more brands strive to differentiate themselves in an increasingly competitive marketplace, expect to see a continued focus on unique and eye-catching packaging design that helps products stand out on store shelves. Some of the most popular packaging design trends that are expected to gain traction in 2023.

Pacdora listed all the trends below. You can design your packaging online with a 3d view at Pacdora.

Recyclable and sustainable packaging

As consumers become more conscious of the environmental impact of the products they purchase, brands will need to focus on using sustainable and recyclable packaging materials.

There are a number of reasons why brands use recyclable and sustainable packaging. First, it is important to note that recyclable and sustainable packaging is often more expensive than traditional packaging. This is because it takes more time and effort to produce. However, brands believe that the benefits of using recyclable and sustainable packaging outweigh the costs.

Some of the benefits of using recyclable and sustainable packaging include:

1. It helps to reduce the amount of waste that is produced.

2. It helps to conserve resources.

3. It helps to reduce the carbon footprint of the company.

4. It helps to create a positive image for the company.

5. It helps to build customer loyalty.

Brands famous for their packaging sustainability

L’Oreal has been working on sustainable packaging for years and was one of the first beauty brands to sign on to the Ellen MacArthur Foundation’s New Plastics Economy initiative. The company has committed to using 25% recycled plastic in its packaging by 2025.

P&G has also been working on sustainable packaging initiatives. The company has committed to using recycled materials in all of its packaging by 2030.

These are just a few examples of brands that are leading the way in sustainable packaging.

In order to stay ahead of the competition, other brands will need to follow suit and find ways to reduce their reliance on virgin materials and increase their use of recycled materials.

Bold Packaging Design

– Bright, bold, and unique colors will continue to be popular in 2023, as they help products stand out on store shelves.

In recent years, we’ve seen a trend towards brighter, bolder colors in product packaging and design. This trend is likely to continue into 2023, as brands look for ways to make their products stand out on crowded store shelves. Unique colors can help products stand out from the competition and attract attention from consumers. We expect to see more brands experiment with unusual color combinations in the coming year, as they seek to create eye-catching designs that will grab consumers’ attention.

Bold design can be a powerful marketing tool, conveying a sense of confidence and quality that can help to increase sales. In today’s competitive marketplace, first impressions are important, and a strong, well-designed product can make all the difference. Bold design can also help to communicate a message of uniqueness and individuality, setting a product apart from the competition.

In order to be successful, bold design must be well executed and appropriate for the target audience. It should be used sparingly, as too much boldness can be overwhelming and off-putting. When used correctly, however, bold design can be a powerful tool for increasing sales and building brand equity.

A strong brand identity is important for any business, but especially for businesses that rely heavily on repeat customers. A bold design can help create a strong brand identity that customers will remember and come back to. Of course, the quality of your product or service is also important, but a well-designed brand can go a long way in creating customer loyalty.

Below are some examples of bold packaging design.

Tropicana bold packaging design

Tropicana has always been known for its bold and eye-catching packaging design. The bright colors and unique graphics on Tropicana’s bottles and cans have been a part of the brand’s identity since the early days. Tropicana’s packaging is designed to stand out on store shelves and attract attention from consumers.

Tropicana’s use of bold packaging design is one of the key reasons for the company’s success. The bright colors and distinct graphics help Tropicana’s products stand out among the competition. The company’s use of bold packaging has helped Tropicana become one of the most recognized and trusted brands in the beverage industry.

Fanta bold can design

Fanta bold can design

Fanta has always been known for its fun and vibrant personality, so it’s no surprise that the brand’s packaging design is just as bold. The use of bright colors and strong graphic elements helps Fanta stand out on store shelves, and the overall design communicates the brand’s youthful energy.

But there’s more to Fanta’s packaging design than just being eye-catching. The brand also uses packaging to communicate its key messages, such as the fact that Fanta is perfect for any occasion. By using bold design elements, Fanta is able to convey a strong and positive message that resonates with its target audience.

Minimalism Design in Packaging

-Simple, clean, and minimalist packaging designs will continue to be popular in 2023, as they convey a sense of sophistication and quality.

Minimalism is a style that can be used in a variety of settings. It is characterized by clean lines and simple designs. Minimalism can be used in both residential and commercial settings. It is a popular choice for office spaces and homes that can create a feeling of spaciousness and calm.

One of the most important using minimalism in packaging is that it is more cost-effective than other designs. This is because minimalism packaging uses less materials, which reduces production costs. In addition, minimalism packaging is often simpler to produce, which also reduces costs.

There’s no denying that minimalism is having a moment in the design world. From clean and modern interiors to sleek and simple product packaging, the less-is-more aesthetic is everywhere. And while some may find it cold or uninviting, there’s no denying that minimalism can be incredibly beautiful.

One of the things that makes minimalism so appealing is its clean and modern aesthetic. In a world where we are constantly bombarded with visual information, it can be refreshing to see something that is uncluttered and streamlined. And when it comes to product packaging, minimalism can be particularly effective.

Here are some successul brands who adopt minimalism in their packaging design.



Everlane is a popular online retailer that specializes in minimalist clothing and accessories. The company’s philosophy is based on the principle of “less is more” and this is reflected in their simple, yet stylish products.

One of the most distinctive features of Everlane is their packaging design. All of their products come in clean, white packaging with simple, black lettering. This minimalistic approach to packaging design has had a big impact on the company’s image and overall branding.

Everlane has become known for their modern and sleek aesthetic, and their packaging is a big part of that. In a world where most brands are trying to stand out with flashy and over-the-top packaging, Everlane’s simple design is a breath of fresh air. It’s clean, stylish, and most importantly, it’s different. Everlane’s commitment to minimalism has helped them to stand out in a crowded marketplace and has had a positive impact on their bottom line.

One more thing about this brand is, Everlane’s packaging is made from recycled materials, and is designed to be recyclable. The company also uses minimal packaging to reduce waste. Everlane’s packaging has a minimal impact on the environment, and is part of the company’s overall mission to create a more sustainable fashion industry.


Muji minimalism packaging design

When we talk about minimalism, Japan is often the first country that comes to mind. Known for its clean, uncluttered aesthetic, Japan is a leader in minimalism both in terms of design and lifestyle. And one of the successful example is Muji.

Muji is a Japanese retailer that is known for its simple, minimalistic design. The company’s packaging is no different – it is clean, minimal, and functional. Muji’s packaging design is part of what makes the brand so unique and appealing to customers.

Muji’s packaging is designed to be as minimal as possible, without any unnecessary frills or decoration. The focus is on function and simplicity. The company’s packaging is recyclable and eco-friendly, which fits with Muji’s overall philosophy of sustainability.

Muji’s packaging design is part of what makes the brand so successful. The company’s focus on simplicity and functionality resonates with customers, who appreciate the no-nonsense approach to product packaging. Muji’s packaging is also eco-friendly, which is an important consideration for many consumers.

Innovative shapes

– Expect to see more brands experimenting with innovative and eye-catching packaging shapes in 2023, in order to grab consumers’ attention.

Innovative shapes in packaging design will also be in trend in 2023. This is because more and more companies are looking for ways to stand out from their competitors.

They want their products to be noticed and remembered by consumers. And one way to do this is by using unique and eye-catching packaging. So, we can expect to see more products being packaged in unusual and innovative shapes in the future.

This trend will also be driven by the increasing popularity of e-commerce, as companies look for ways to make their products stand out in the online marketplace. For example, Amazon’s logo is a simple yet recognizable arrow, while Etsy’s logo is a playful and colorful heart. These shapes help to make these brands stand out in a crowded marketplace.

Below are some famous brands using innovative shapes in their packaging in 2022.


Coca-Cola is one of the most recognizable brands in the world, and their iconic red and white colors are instantly recognizable. But did you know that Coca-Cola has also experimented with some innovative shapes for their bottles over the years?

For example, in 1999, Coca-Cola introduced the contour bottle, which was inspired by the shape of a Coca-Cola bottle from early in the 20th century. The contour bottle was a big hit, and it helped Coca-Cola to solidify their brand identity.

In recent years, Coca-Cola has continued to experiment with new bottle shapes. In 2013, they introduced the “Share a Coke” bottle, which had people’s names printed on the side. This was a big hit with millennials, and it helped Coca-Cola to connect with a new generation of consumers.

Coca-Cola is constantly innovating their bottle shapes to stay ahead of the competition. Their most recent innovation is the contour bottle, which has a unique shape that makes it easy to hold and drink from. The contour bottle is just one of the many innovative shapes that Coca-Cola has used over the years to stay ahead of the competition.


Hershey Innovative shapes packaging design

Hershey has always been known for its iconic chocolate Kisses, but the company has also been innovating the shapes of its chocolate products for years. In 2017, Hershey debuted its first ever Kisses with Crunchy Bits, which were shaped like miniature versions of the company’s classic Kisses candies. The new Kisses were a huge hit with chocolate lovers, and Hershey has since released several other innovative chocolate shapes, including heart-shaped Kisses and Hershey’s Miniatures.

The company has also released new takes on its classic Reese’s Peanut Butter Cups, including Reese’s Pieces Cups and Reese’s Stuffed with Pieces Cups. Hershey’s innovative chocolate shapes have helped the company to stay at the top of the chocolate industry, and they show no signs of slowing down.

They have been an iconic American candy company for over 120 years. In that time, they have built a reputation for delicious chocolate and innovative packaging design.

The company’s latest packaging innovation is a new line of chocolates called Hershey Innovative Shapes. These chocolates are shaped like popular Hershey characters, such as Kisses, Reese’s Pieces, and Hershey Bars. The new packaging is eye-catching and fun, and it’s sure to be a hit with chocolate lovers of all ages.


Nestle, the world’s largest food and beverage company, has announced a new innovative packaging design for its products. The new design features unique shapes for each product, making it easy for consumers to identify and choose the product they want. The new packaging is also more environmentally friendly, as it is made from recycled materials.

The new packaging design is part of Nestle’s commitment to innovation and sustainable packaging. The company has been working hard to reduce its environmental impact, and this new design is a major step forward. Nestle is also working on other sustainable packaging initiatives, such as using recycled materials for its product packaging.

The new packaging design is just one example of how Nestle is working to create a better world for people and the planet. The company’s commitment to sustainability and innovation is commendable, and we can all look forward to seeing more great things from Nestle in the future.

Personalized Packaging Design

– As consumers seek out products that are personalized to their individual preferences, expect to see more brands offering customizable packaging options in 2023.

As the world becomes increasingly digitized, consumers are craving more personalized experiences. This is especially true when it comes to packaging design. In 2023, we predict that personalized packaging design will be the trend. This means that brands will need to find ways to create unique, customized packaging for their products. This could include anything from using different materials and finishes to incorporating personalization features like names or initials.

To meet this demand, brands will need to partner with experienced packaging design firms that can help them create truly one-of-a-kind packaging solutions. This trend will present a new challenge for brands, but we believe it will be well worth the effort in order to stand out from the competition and create a more engaging experience for consumers.

Here are some examples using customized packaging design.

Nike Air custom packaging design

Nike Air is a line of sneakers produced by Nike. They are known for their comfort and style, and are a popular choice among athletes and casual wearers alike. Nike Air sneakers come in a variety of colors and styles, and can be customized with different laces, soles, and other details. Nike Air also offers a custom packaging design service, which allows customers to design their own unique sneaker box. This service is popular among sneaker collectors and fans of Nike Air products.

With this service, customers can choose from a variety of different design options to create a one-of-a-kind box that is perfect for their needs. This service is a great way for customers to add a personal touch to their Nike Air sneakers, and it is sure to make a great impression on anyone who sees it.

Origami tea bags

Origami tea bags are a unique and popular product that are made with high quality materials. Because of this, they require custom packaging to ensure that they arrive to their destination safely and in one piece. This type of packaging also allows for the tea bags to be displayed in a way that is both attractive and practical.

Origami tea bags are a fun and easy way to make your own tea bags at home. All you need is a sheet of origami paper and some tea leaves. Simply fold the paper into a bird shape, and then fill the tea bag with your desired amount of tea leaves. origami tea bags make a great gift for tea lovers, and they are also a fun way to add a personal touch to your afternoon tea.


The packaging design industry is expected to continue to grow in the next few years. The industry is expected to reach a value of $85.5 billion by 2023 according to Pacdora. This growth is being driven by the increasing demand for packaged food and beverages, as well as the need for more innovative and sustainable packaging solutions.

There is a growing trend for companies to use packaging as a way to differentiate their products from their competitors. This is especially true in the food and beverage industry, where there is a lot of competition. Companies are also looking for ways to reduce their environmental impact, and packaging design can play a role in this.

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