Your product’s packaging is just as important as the product itself. In this short guide, you’ll see how to find the right packaging to fit the needs of your product. The right packaging can make your product stand out on store shelves and online, and it can protect your product during shipping.
In today’s market, there are more packaging options available than ever before. This can make it difficult to choose the right box for your product. Here are our five best tips for you to help choose your right box.
1. Exploring Packaging Materials
Choosing the right material for your product’s packaging is essential to making sure it arrives safely to your customer. You have to think about the journey your product will take and how different materials will hold up. Paper is a common choice for packaging, but there are different types that offer different benefits. You need to pick the right one for your product.
Paperboard is an increasingly popular choice for custom made boxes among both product manufacturers and retailers. It is a very flexible material that is easy to fold, ideal for a wide array of products and structures. Paperboard is also a cost-effective solution for your packaging needs.
These cartons are most popular for lightweight products that are sold in stores. They can be printed on in multiple ways, allowing you to customize them to show off your brand. They will make a big impact on any shelf that they are placed on.
Consumers are more attracted to paperboard packaging, according to a recent study which found that 68% of consumers prefer this material. The reasons for this preference include the environmental friendliness of paperboard, its convenience when handling, and its overall aesthetics.
Paperboard is a versatile material that can be made from a variety of materials, including:
Solid Bleached Sulfate is a type of paper that has a clay-coated surface. This type of paper is made from multiple plies of bleached virgin softwood or a blend of softwood and hardwood fibre.
Coated Unbleached Kraft (CUK) is a combination of unbleached kraft fibre and southern pine with some hardwood fibre. This blend gives the paperboard unique physical and mechanical properties, which make it ideal for a variety of packaging applications.
Coat Recycled paperboard is made from recycled fiber that comes from paper manufacturing, converting facilities, and post-consumer sources. The fiber is then coated to make it stronger and more durable.
Corrugated cardboard is a very durable material that is made from an arched paper design known as fluting. This type of paper is placed between two liners, which is what gives it its durability. This makes it the preferred packaging choice for products that need some extra protection. The structure of corrugated custom boxes provides an extra cushion for your product, which is essential if you are shipping breakable items.
This material is not only durable, but also very customizable. You can order it in different sizes and thicknesses to ensure that your product is well-protected. The malleable consistency means that it can be shaped to fit nearly any product.
The versatile and easily customizable nature of cardboard packaging is one of its defining features. This allows businesses to have their products packed in boxes of almost any size and shape while also being able to take advantage of high-resolution printing for branding purposes!
One of the most appealing benefits of corrugated custom boxes is that they are inexpensive compared to other materials. Additionally, they can be recycled after use which makes them eco-friendly.
Rigid boxes are much like traditional paper-based boxes, except they are composed of thicker chipboard. This kind of box is also wrapped in more decorative paper, often to give it a more luxurious look and feel. Rigid boxes can be used for a variety of purposes, such as packaging for high-end products or as protective storage for valuable items.
Rigid boxes are among the more luxurious packaging options available, thanks to their durability and high-quality construction. If you’re looking to give your product an air of luxury, consider using rigid boxes. These particular type of boxes are often used to store board games, smartphones and other types of luxury goods because they are known for being very sturdy.
Two kinds of rigid boxes are frequently used in packaging.
Rigid boxes with a full finish have an extra layer of wrapping that you can customize to make your customer’s experience more memorable. This is a great way to make your product stand out from the competition and show your customers that you care about their satisfaction.
Partial finish rigid boxes are made with a single piece of chipboard without the additional interior layer, leaving the chipboard material exposed. This type of box is perfect for products that don’t require a lot of protection, such as books or small trinkets.
Though they may be a more costly option, rigid boxes offer the appearance of value to whatever they contain.
Most mailers are created with lightweight materials that can be laid flat, such as in an envelope. This is done to save on shipping costs and to make the mailing process more efficient.
They are a great packaging option for the e-commerce industry and are popular for their moisture resistance and their protection against dust and tampering. But one of the best things about them is that they can be customized to really show off your product. You can get them in any color or style that you want, and they can really help your product stand out.
Mailers are the perfect choice when you need to save on space during shipping. They offer great protection for your products without taking up too much room. This makes them an incredibly cost effective packaging material to order.
2. Measure Packaging Size and Dimensions
If you need to package a lot of different products that come in different sizes, it’s important to be both practical and tactical in your approach. Ordering custom packaging boxes in bulk is usually the most cost-effective solution, but you should also make sure that your products will fit inside the boxes properly.
There are a few things you can do to make sure your products are properly sized for subscription boxes. First, lay out your products and measure them. Next, simulate how products are normally grouped. This will give you a rough estimate of the dimensions you will need. Try to get one or two measurements that fit your product mix perfectly. This is important for subscription boxes with flexible contents.
Next, design your sample boxes from Pacdora so you can observe firsthand how each item fits. You can tweak the dimensions before you printing a large batch for production. By taking these steps, you can be sure that your products will be properly sized for subscription boxes.
3. Know Your Audience and Do Your Research
Knowing your target market has always been one of the most important rules in business, and this rule also applies to your packaging decisions. To make the best packaging choices for your product, it is important to do your research and find out what makes your audience tick. Do you offer a niche product with a specific target market, or does your product cater to everyone? Are your customers fans of freebie stickers, or would they appreciate custom tissue paper? Or are they straightforward and would prefer a simple, no-frills box? Being able to answer these questions will give you a glimpse into your customers’ preferences.
And you should do more than just sit there and think, but rather go into the market or online shops. Find what your competitors are doing and what morals they adhere to. After that, think about the package for your audience. Of course, you don’t necessarily have to differentiate your packaging from all the other competitors, just stand on the feet of your audience. By the way, try to get your target audience demographic, like what age range of your audience, what is the gender percentage, how much they generally earn, and where they generally live.